A ) - Quantitative research is numerically oriented,requires significant attention to the measurement of market phenomena                                     and often involves statistical analysis. For example, a bank might ask its customers to rate its overall service as excellent, good, poor              or very poor. This will provide quantitative information that can be analyzed statistically. The main rule with quantitative research is              that every respondent is asked the same series of questions.

         The approach is very structured and normally involves large numbers of interviews/questionnaires.

 

B ) - Perhaps the most common quantitative technique is the market research survey. These are basically projects that involve the                         collection of data from multiple cases  such as consumers or a set of products. Quantitative surveys can be conducted by mail                         (self- completion), face-to-face (in-street or in-home), telephone, email or web. The questionnaire is one of the more common tools for         collecting data from a survey, but it is only one of a wide ranging set of data collection aids.