1) - After considering the objectives, Market Researchers can utilize many types of research techniques and methodologies       to                   obtain the data that they require.

 

2 ) - Basically there are two types of research: Primary and Secondary.
 
3 ) - The latter involves using information that is readily available, for example by utilizing your local library you     will have                             access to reference materials, magazines, directories of associations, etc.

 

        Also local colleges, libraries or business schools, vocational or technical institutes, chambers of commerce, trade                                      associations etc will all have useful research data.

4) - Primary research on the other hand is where you conduct your own bespoke piece of market research.

 

5 ) - All of the available methodologies either collect quantitative or qualitative information. The use of each very much                                   depends on the research objectives but many believe that results are most useful when the two methods are                                               combined.